In the Press
“Love is in the air,” it has been said many a time. A new campaign is asserting that love can also be found in the asphalt.
The campaign, now under way, promotes a toll road in Texas, State Highway 130, also called SH 130, and, specifically, a new 41-mile stretch between Austin and San Antonio, known as Segments 5 and 6.
Is Your Office a Happy Place? To create an environment for happy and engaged employees, you'll have to take the lead at the top.
Alumna MP Mueller tells stories that pay. Growing up in Corpus Christi, Texas, DU alumna Mary Pat Mueller (BA ’83) learned how to upholster a simple story at a young age. It’s a hazard of small-town life. When your setting lacks hustle and bustle, Mueller says, “you have to channel a part of yourself that knows how to make life more interesting.”
Is Santa Claus a hipster? He's got the unkempt mane and alternative lifestyle down pat. Yet he seems too obsessed with consumer goods and fourth-quarter commerce to qualify.
MP Mueller wrote a marketing blog, Branded, for the New York Times for more than two years.
The onslaught is about to begin. UPS and the USPS will arrive at the office with cards and cakes and calendars. And while you may have loved those chocolate-dipped pretzels from last year, do you remember who sent them?
Si Coca-Cola cada año se encarga de perpetuar la imagen de un Santa Claus gordo, de prominente barba blanca y vestido totalmente de rojo, la agencia ‘Door Number 3’ ahora nos presenta una versión hipster de Papá Noel.
Regular business columns authored by MP. Mueller.
Personal Branding Interview: M.P. Mueller. Today, I spoke to M.P. Mueller, who is the President at Door Number 3, as well as the New York Times “Branded” blogger. In this interview, M.P. talks about the survival rate for companies that don’t have brands, lessons she’s learned from running a small business, and more.
M.P. Mueller on How to Ace a Job Interview. Considering the average person changes jobs more than seven times throughout their life, the ability to interview well has become an essential skill for moving your career forward.
Shift Away From Negative Ads Increases Giving to Animal Shelter. Many organizations worry about making a bold change to their advertising, notes M.P. Mueller, an advertising-agency owner in Austin, Tex., who writes for a New York Times blog. But doing so has increased donations and recruited scores of new volunteers for the Austin Humane Society, in Texas, she notes.
When Ad Campaigns Go Horribly, Horribly Wrong. What should a company do in the wake of a failed ad campaign, and how should it gauge customer reactions beforehand?
Six Steps to Making Happiness a Competitive Advantage for Your Organization. Simply put, happy employees perform better. Studies have shown that increased employee well-being results in increased performance and productivity for employees’ companies or organizations, along with positive benefits for the individual employees. It’s a win-win, if the company knows how to unleash this powerful competitive advantage.